Email Marketing

Email marketing

If you are thinking of employing Email Marketing strategies, I could support you!

from £50

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed

Defining your target

It is extremely important to segment your database to create relevant content adapted to each group of your email marketing campaign.

Defining the type of communication

Once the target and goals are clear, we could establish the level of communication for each of the groups or mailing lists. For example, we could use a friendlier tone together with a more comfortable design for repeat customers with over 3 purchases.

Choosing the right tool

Using the best tool for our email marketing goals is important. Since there are many at our disposal, we should favor the one that tailors to your needs and particular situation.

Smart Objectives

Objectives should be Specific, Measeruble, Achievable, Relevant and Time-oriented.

Deciding our actions

Design of the actions to be taken for every group or profile. At this stage, we plan what we are going to do: whether or not to send a monthly newsletter, a personalized birth card or gift for every client, etc.

Monitoring and measuring (KPIs)

It is essential to keep track of the actions in progress to make sure that we are reaching our goals. Some of the key performance indicators (KPIs) I measure for email marketing are: open rate, bounce rate, click rate, conversion rate, traffic generated by the campaign, etc.

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